Membership — by invitation of your wardrobe

ICON
ELITE

Every euro you spend earns points. Every tier unlocks earlier access, private fittings and rewards reserved for the men who build their wardrobe with us.

How it works

Three steps. No fees. No fine print.

01

Create your account

Free, instant, and your order history counts from the moment you join.

02

Earn on everything

1 point per euro at Silver and 1.5 at Gold and Black, plus bonus points for referrals and your birthday.

03

Redeem at checkout

Select your reward or product in the cart. Points stay valid for 12 months.

Redeem
your points

Rewards apply to full-price product and can be redeemed 14 days after the points land in your account.

€25

250 points

On orders above €150

€50

500 points

On orders above €200

€75

750 points

On orders above €250

€100

1.000 points

On orders above €300

Three tiers

Set by your point balance. No fee, no commitment.

Silver ICON. ELITE

Silver

0 – 500 pts
1 point per €1
Use points for discount
Members-only updates
First priority to sale
Exclusive deals
Gold ICON. ELITE

Gold

500 – 1.000 pts
1.5 points per €1
Use points for discount
Members-only updates
First priority to sale
Exclusive deals
Black ICON. ELITE

Black

1.000+ pts
1.5 points per €1
Use points for discount
Members-only updates
First priority to sale
Exclusive deals
Free delivery and returns

Earn more
than you spend

Points you collect without buying anything.

+100

Refer a friend

100 points each, after their first order

+100

Birthday

Added the week you were born

+50

Become a member

Straight into your balance

+20

Follow on Instagram

One time only

+20

Follow on TikTok

One time only

+50

Join the newsletter

Drops, restocks, nothing else

Good to know

Anything else, our client services team answers within one working day.

Our customer support is available Monday to Friday: 8am-8:30pm.Average answer time: 24h

Join the brotherhood

Sign up. Start earning.